T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a business start-up or even a corporation considering its next marketing campaign could find it difficult choosing what promotional and personalised clothing would be suitable to represent their business.
If you’re in the mood for different things – or perhaps your company offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may choose to consider a personalised hoodie for their own purposes, either because of their team/staff to wear or even to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might do well in providing branded hoodies with their clients, for them to wear both in and out of training.
shippudo.com – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it could make sense for a company in the music industry to obtain in on the act. Perhaps a musical instrument retailer or perhaps a record store should consider selling their very own promotional hoodies?
Since they have grown to be popular only a few short years back, hoodies have represented defiance, non-conformity and generally a method to stick out from the crowd and away from the norm. While they could not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that is clearly a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may put them on to conceal their identities from police, security staff and CCTV cameras. With this in mind, it should be remembered that personalised hoodies are just appropriate in certain situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel absolve to use this to your advantage: a hoodie might be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.